Article
FEBRUARY2010
Current Issue Cover Image
Features
Hot Topic: Patient Complaints By Allan Barker, OD; Greg Stockbridge, OD, MBA
Customer complaints may sting, but they do provide an opportunity for improvement. How to cool down hot situations in the dispensary.
Playing it Safe By Amy Spiezio
Work hard, play hard, and fight hard—but keep safety first. Eyewear to keep eyes safe from the backyard to the battleground.
Bright & Basic By Jeannie O'Sullivan
A mix of excitement and comfort, the colors of Spring 2010 reflect the mood of the world
Polarized Checklist By Karlen McLean, A.B.O.C., N.C.L.C.
An active lifestyle requires proper eyewear. ECPs chime in with ways to accelerate sunlens sales.
Departments
Editor’s Letter
Back to School
First Person
Five Questions for...Mike Daley of the Foundation for Eye Health Awareness
News
Vision Expo East Preview; Help for Haiti; 6 Calls Launches
Troubleshooting Tips
Hand Tools We Love
Eye On Equipment
Ramp Up Your In-Office Lab
Marketing Matters
Mixing Art and Optical
Trends Now
Biz Outside the Box
Business 101
Memorable Moments
Buyer’s Forum
About Face(book)
Lines & Launches
What’s new for buyers
Frame Introductions
New frame introductions
Buyer’s Guide
Tools of the business
Merchandising Resources
Sales drivers and promotions
FYI
News bites from the industry
Last Word
Know Your ABEDs
Web Exclusives
A Unique Enterprise
How one optometrist built his business by boldly going where no man has gone before
Web Exclusive
Window Display
Web Exclusive
Contacting with Seasonal and Lifetime Changes
Web Exclusive
Anti-High-Index Indicators
Web Exclusive
Tint-Specific Equipment Tips